New FC United sponsor won’t appear on shirts

 Source: How Do

 mxData has become the first principal sponsor of FC United of Manchester. However, due to the club’s constitution, the Wilmslow-based company's name won’t be appearing on any of the player’s shirts.

“I didn’t want to go down the normal sponsorship route of corporate facilities, or put our logo all over a club’s identity. I wanted something more meaningful than that,” said David James, the chief executive and founder of the mobile location services firm.

“I’ve long been keen to find and support a cause that offers a genuine community benefit the entire company can adopt and get behind – offering practical help and benefits as well as financial support.

“And when they told me I couldn’t have the mxData logo on the team shirt because of the club’s constitution, I decided they were the perfect fit.”

Andy Walsh, the general manager of the club, explained that the cash injection would enable it to do more community work and bid for grantss and funding.

“We’re not against sponsorship if it’s a sensible arrangement and used for the benefit of the club and its supporters.

“What we are against is putting commercial interests before those of the club, and we always want to work with organisations who understand this.”

FC United gets its kicks with This Creative

Source: How Do

Thursday, 15 October 2009
This Creative, the Manchester-based branding, design and advertising agency has been brought in to promote FC United.

FC United gets its kicks with This Creative
The team, formed following the controversial Glazer takeover of Manchester United, currently plays at Bury’s Gigg Lane ground.

Part of This Creative’s task will be to promote the club’s development fund, so that they can afford to move to their own premises.

"This is an extremely exciting development in our business, not only does it give us a great new client to work with on truly inspirational, creative, rule-free projects, it also adds to our growing portfolio of diverse clients in this our second year," said This Creative co-founder Warren Lomax.

"We are really pleased to be working with Andy Walsh (General Manager) and FC United and are hoping to be stood side by side with them as the club progresses further up the football ladder.”

The agency will also be promoting FC United’s FA Cup run and a Christmas campaign.

Lomax admitted he’s been “researching” his new client since its inception:

“We believe 100% in what FC are all about and on the plus side - it gives me a work-based legitimate excuse to continue the fantastic Saturday days out at FC!"

FC United is owned by its members and the team is 1 game away from playing professional clubs in the next round of the FA Cup.