Wednesday, July 20, 2011

New FC United sponsor won’t appear on shirts

 Source: How Do

 mxData has become the first principal sponsor of FC United of Manchester. However, due to the club’s constitution, the Wilmslow-based company's name won’t be appearing on any of the player’s shirts.

“I didn’t want to go down the normal sponsorship route of corporate facilities, or put our logo all over a club’s identity. I wanted something more meaningful than that,” said David James, the chief executive and founder of the mobile location services firm.

“I’ve long been keen to find and support a cause that offers a genuine community benefit the entire company can adopt and get behind – offering practical help and benefits as well as financial support.

“And when they told me I couldn’t have the mxData logo on the team shirt because of the club’s constitution, I decided they were the perfect fit.”

Andy Walsh, the general manager of the club, explained that the cash injection would enable it to do more community work and bid for grantss and funding.

“We’re not against sponsorship if it’s a sensible arrangement and used for the benefit of the club and its supporters.

“What we are against is putting commercial interests before those of the club, and we always want to work with organisations who understand this.”